CAMPBELLSPORT, Wis. (WBAY) - Good conversation over great coffee can make a difference. That's the idea behind a business in Campbellsport, started by a local veteran. Operation Coffee is about much more than just a good cup of joe.
Bags of coffee beans (WBAY photo)
Campbellsport native and Marine Corp veteran Sam Floyd understands the struggles facing service members returning to civilian life.
According to Floyd, "I had these thoughts, too, of what so many veterans do just to not be here anymore because I didn't have structure, I didn't have a whole lot of direction in my life."
But what Floyd did have was a love for coffee.
He says, "Coffee has really helped me find a purpose and also go out and help other people that have been in my situation."
That's how Operation Coffee, Floyd's small batch bean roasting company, came to be.
"What we do is try to start that conversation through coffee," says Floyd. He adds, "Coffee is the vehicle to conversation."
Help came from the Semper Fi Fund, which bought Floyd an industrial roaster.
"I'm a part of their apprenticeship program, and so they help us build and start businesses, and so they're a huge reason why I'm a business," says Floyd.
Support from the Home Depot Foundation also helped turn an old church into Floyd's home and office. Business is brewing.
"We were really interested in his story, tearful at his mission, so over the course of about 6 to 8 months we've fully integrated Operation Coffee into Blue Door," says Raina Jeffery, from Blue Door Coffee Company.
The coffee shop brews Operation Coffee and sells bags of the beans, too. With 10% of the proceeds from the coffee sales going back to veteran suicide prevention efforts, Floyd's mission of helping his brothers and sisters is truly being met.
He adds. "I'm glad to do it. I love giving out money. It's great just because they help so many other people."