Awardco Invests in New CFO as Its Growth Accelerates

Published: May. 18, 2022 at 6:32 AM CDT

The new finance leader joins the recognition and rewards company as the organization surges forward with an eventful 2022. 

PROVO, Utah, May 18, 2022 /PRNewswire/ -- Awardco, the employee recognition and rewards company that drives behavior and builds culture through value-driven recognition, announced today that John Richards, a 26-year veteran in the world of finance, has joined the team as the new CFO.

Awardco logo (PRNewsfoto/Awardco)
Awardco logo (PRNewsfoto/Awardco)(PRNewswire)

Richards moved to Awardco after spending nearly 11 years in leadership of Domo's finance efforts, having previously led finance teams for Cisco and Google. He enters Awardco at a time of accelerating growth, including a new philanthropic endeavor called Goodness Grants and expansion into the EU and U.K. alongside its partner, Amazon Business. Last fall, Awardco secured $65 million in Series A funding, the largest for a HR tech SaaS.

"We are excited for John to come on board. Hiring him to fill this essential role is one more brick in our expanding house at Awardco. He brings a wealth of knowledge and will guide our advancement with passion and expertise," said Awardco founder and CEO Steve Sonnenberg. "His diversity of experience and diversity of leadership positions at Domo and Google will be extremely important to our success and ability to continue to grow responsibly. In John, we recognized good — that's what we do."

Richards holds an MBA from the University of Texas McCombs School of Business, as well as a Master of Accountancy (MAcc) from Brigham Young University's School of Accountancy. He has worked with companies of all sizes and specializes in building teams and processes from the ground up, with a focus on business partnership and accurate forecasting.

"I'm thrilled to join Awardco and contribute to this rapidly expanding organization. I feel like I'm here at the perfect time; Awardco is making waves in the industry and is poised for even more explosive growth," said Richards. "The vision of the organization and its incredible potential is what drew me in — Awardco doesn't just help companies recognize and reward their employees, they actually strive to recognize the good in everything they do, internally and externally. I'm elated to hit the ground running with this creative and dynamic team."

About Awardco
Awardco drives behavior and builds workplace culture through value-driven recognition and rewards. It is the only employee recognition and total rewards platform to be featured with Amazon Business to offer the power of Amazon for any size organization's rewards & recognition programs. Offering millions of products, hotels through Priceline, event tickets, gift cards, swag, and custom catalogs, Awardco is the largest reward network on the planet — all with zero markups. Coupled with the flexibility to build any number of recognition, incentive, milestone, or behaviorally driven programs, Awardco's platform drives employee loyalty. For more information, visit us online at

View original content to download multimedia:

SOURCE Awardco

The above press release was provided courtesy of PRNewswire. The views, opinions and statements in the press release are not endorsed by Gray Media Group nor do they necessarily state or reflect those of Gray Media Group, Inc.