Address: 2621 South Oneida Street, Suite 102 Green Bay, WI 54304 View Map
Phone: 920-328-0330
Mon-Fri: 7:00 AM - 7:00 PM
Sat: 8:00 AM - 5:00 PM
Sun: Closed

About Us

From Research to Retail

Profile began in 2011 when Sanford Health CEO Kelby Krabbenhoft challenged the organization to create a weight loss program rooted in science and research. Profile’s first Clinic and Scientific Advisory Board came together to assemble all the pieces of a comprehensive program designed to set in the industry standard for how nutrition, activity and lifestyle coaching is delivered. Less than a year later, Profile opened its first retail location. Today, our results-oriented approach continues to fuel our growth.

Our Mission, Vision and Values

Vision: To be the premier choice for healthy living.

Mission: Change lives, one relationship at a time.


  • People- We value our Profile® team, our members, and the authentic relationships we develop.
  • Passion- Our passion drives us. We live for optimism, enthusiasm, and a desire to continually improve ourselves and empower those around us.
  • Lifestyle- We strive for wellness and embrace those who are pursuing, attaining and sustaining a healthy lifestyle.