UW-Green Bay, UW System partner with Titletown Tech

Published: Jul. 19, 2018 at 6:14 PM CDT
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The Titletown Tech initiative between the Green Bay Packers and Microsoft is adding some team members.

UW-Green Bay and the University of Wisconsin System are joining in the partnership.

“We think this can really be a game changer for the community,” said Packers President and CEO Mark Murphy in a news conference Thursday evening.

UW-Green Bay will provide an "entrepreneur-in-residence," whose job will be to connect startup businesses with investors, primarily in the technology industry. They'll also collaborate with the Austin E. Cofrin School of Business at UWGB to provide education and guidance in business development and operation, according to a statement from the university.

The entrepreneur-in-residence will be employed by UWGB. The UW System is committing to fund the position for four years.

“We’re all about students and the future. And we know that our students are going to encounter and incredibly technological and entrepreneurial world in their careers and in their lives,” says Gary Miller, Chancellor of UW-Green Bay. “So any sort of connection we can get to the cutting edge of that, by being close to Microsoft, by being inside this partnership, gives us a chance to introduce our students to that.”

Microsoft is building a two-story, 46,000 square foot office and laboratory in the new Titletown district just west of Lambeau Field.

Murphy says the goal of the Titletown Tech partnership is to draw in millennials and keep them in Titletown.

“If you can grow the enrollment at UWGB, have more UWGB graduates stay in the community, that's going to make a huge difference,” Murphy told Action 2 News.

Mike Egan, senior director of Microsoft TechSpark, said, "We believe TitletownTech will boost economic activity in Wisconsin’s Fox River Valley, and throughout the state, to accelerate technology innovation in the region. Entrepreneurs are key to realizing this goal, and this new partnership with the University of Wisconsin System will supercharge the work of the Green Bay Packers and Microsoft to help create an economy in Northeast Wisconsin that works for everyone."

Officials are still forming the logistics of UW-Green Bay’s program at Titletown Tech but know students will get firsthand experience with innovation labs, technology studios and digital startup companies.

“It's an asset for people who live here, and I think particularly young professionals with families will find this really attractive,” Murphy said.

UW-Green Bay officials are hoping students will start work at Titletown Tech in spring 2019.