Tourism in Wisconsin continues to grow

APPLETON, Wis. (WBAY) - Hundreds of tourism industry representatives in Wisconsin came together on Monday to cheer on the impact made to our economy. Governor Walker hosted the conference and said tourism activity has gone up over $5 billion in the last few years.

Inn keepers, attraction operators, and many others all play a role in Wisconsin's tourism industry. Walker said they're a big part of the state's workforce and economic growth.

“This is for the Timber Rattlers, which is another one of those great attractions along the way whether you're here in Appleton or other similar things like that across the state of Wisconsin,” said Walker.

The yearly tourism conference is a way for everyone in the industry to network and learn from one another.

Throughout the past few years, tourism campaigns and advertising have helped bring in visitors, resulting in higher tax revenue.

"You look just at the Brown County market, and we've seen over the last 2-3 years upwards of 4% growth, each year and a lot of that comes from the investments that are being made at Titletown, and a lot of our attractions are investing, Botanical Gardens expanded, the zoo expanded,” said Brad Toll, President and CEO of Greater Green Bay Convention and Visitors Bureau.

Toll said in order to stay successful the state needs to keep the tourism budget competitive with neighboring states.