Packers Coach LaFleur is new face of Cellcom

GREEN BAY, Wis. (WBAY) - Challenge accepted. Green Bay Packers Head Coach Matt LaFleur is the new face of Cellcom commercials.

The first two commercials will debut during LaFleur's debut as head coach--the Sept. 5 season opener between the Packers and the Chicago Bears.

Cellcom is a regional wireless carrier with service in Wisconsin and Michigan. The company's connection with the Packers dates back to the Mike Holmgren days.

Holmgren represented the company from 1996-1999. Ron Wolf took over in 2000. Mike Sherman did the commercials from 2002-2005.

Mike McCarthy started as spokesman in 2011 and made "Challenge!" a local catchphrase.

CLICK HERE to watch LaFleur's first commercial.