NEW YORK (AP) - It's Black Friday, but retailers are already looking ahead to Cyber Monday.
Target says everything on its site will be 15 percent off on Monday, and it will offer discounts throughout the week on specific categories, such as 40 percent off towels and bedding on Tuesday. Amazon's deals on its gadgets were similar to its Black Friday ones, such as 40 percent off its voice-activated Echo Dot. But it added other deals, such as 30 percent off Lego sets and 50 percent off certain Hasbro toys, such as Nerf and Play-doh.
Walmart, meanwhile, says it has tripled the assortment and deals it had last year. Among its deals: 40 percent off a voice-activated Google Home Mini, $100 off the Barbie Hello Dreamhouse and $90 off the Xbox One S video console.
Shoppers are expected to spend $6.6 billion on Cyber Monday, up 16 percent from last year, according to Adobe Analytics.
Friends Yeshica Jeffers and Stacey Rhodes-Sofer hit a Walmart in suburban Albany, New York, before dawn.
Jeffers says it's a tradition, but it was more fun before stores started opening on Thanksgiving. Both women were adamant that Thanksgiving Day was for families and not for getting a jump start on holiday shopping.
Rhodes-Sofer said she was buying cosmetics for her 20-year-old daughter and books for her goddaughters - Jeffers' twins. Also on the shopping list: kitchen gadgets and fishing gear for her husband.
Both said they were spending more this year, especially Jeffers now that her daughters were into reading and science.
And both women said they'll still do plenty of online shopping, especially through Amazon