BROWN COUNTY, Wis. (WBAY) - Valentine's Day is an event to celebrate your loved one. For local businesses, it's a day to celebrate the sound of a cash register.
Florists say Valentine's Day is their busiest day of the year. They're making deliveries and getting arrangements ready for an onslaught of customers who walk in the door.
Workers at Schroeder's Flowers in Allouez woke up early to get a head start on the day.
"We'll have lots of things to choose from in the cooler, and of course beautiful plants," says Owner Peggy Schroeder. "And we'll do the delivering, we'd be happy to deliver. Probably on Valentine's Day it will be toward the end of the day, but we'd be happy to do it."
Schroeder says roses are their most popular Valentine's Day flowers. Lilies and carnations are also popular choices.