How to Play the Extreme Furniture Makeover

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How to Play

Furnitureland in Pulaski is giving away $200 and $5,000 and $10,000 worth of furniture prizes!

Watch Action 2 News at Six (5:30 on Sundays), Action 2 News at 10 (or late edition), and Action 2 News This Morning (even weekends!) for up to 3 chances a day to win!

Submit keywords online or by text message. The deadline for keywords given in the evening and late newscasts is 4 p.m. the next day; the deadline for keywords given in the morning is 4 p.m. the same day. Some "keywords" may be more than one word (example, "shag carpet" -- just an example, not a real keyword in this contest).

You don't need all the keywords to enter, but every one you enter improves your chances of winning -- especially handy for the second-place prize!


Click here to enter the Action 2 News at Six (or Sunday 5:30 pm) keyword

Click here to enter the Action 2 News at Ten keyword

Click here to enter the Action 2 News This Morning keyword


Text a keyword to 36729. Text only the keyword; don't add your name or a message. Text each newscast's keyword separately so you get credit for each entry -- this is really important for that second-place drawing!

You'll receive a "Success!" reply when we receive the keyword. It may take a few minutes to get a response, especially if a keyword was just announced and the system is flooded with entries.

Reply to at least one "Success!" text with your name and hometown to qualify for the second-place $5,000 furniture drawing. This will trigger a message saying "I didn't understand" because the system can only be programmed to recognize keywords; you can ignore this automated response.

Be sure to read the complete rules.

Contest Rules

from WBAY-TV and Furnitureland

  1. Watch ACTION 2 NEWS THIS MORNING, ACTION 2 NEWS AT SIX, and ACTION 2 NEWS AT TEN for chances to win daily prizes worth $200, a second place prize worth $5,000, and the Grand Prize, a $10,000 Extreme Furniture Makeover, courtesy of Furnitureland in Pulaski!

  1. Viewers will be asked to write down a specific word or phrase (hereafter, “keyword”). Three separate keywords will be announced each day, Sunday through Saturday, with one keyword given during ACTION 2 NEWS AT SIX (or Action 2 News at 5:30 on Sundays), one keyword given during ACTION 2 NEWS AT TEN (in case of preemption, the late edition of Action 2 News), and one keyword given during ACTION 2 NEWS THIS MORNING--for three possible daily entries--beginning with Action 2 News at 5:30 on Sunday, January 29, 2017, through Action 2 News This Morning on Tuesday, February 28, 2017.

  1. Upon verification, each daily winner will receive a $200 gift certificate from Furnitureland and will also become a finalist in the Grand Prize drawing: a $10,000 Furnitureland shopping spree! Furnitureland is also offering a second place prize of a $5,000 Furnitureland shopping spree. This second place winner will be drawn from ALL VALID ENTRIES RECEIVED during the contest.

  1. All prizes must be redeemed by September 1, 2017.

  1. The Grand Prize winner will be selected from all the daily finalists in a live event during ACTION 2 NEWS THIS MORNING on Wednesday, March 1, 2017. The second place winner will be selected once the contest entry period has closed (after 4:01pm, Tuesday, February 28, 2017) and announced on ACTION 2 NEWS THIS MORNING on Wednesday, March 1, 2017.

  1. Entry is via the WBAY Rewards Club and/or the WBAY TxT Club. Limit one entry per person per keyword, regardless of entry method.

  • Enter via the WBAY Rewards Club website,, from any computer/mobile browser; or,

  • Enter via the WBAY Rewards Club link on the Action 2 News On the Go smartphone/tablet app; or,

  • Enter by texting the keyword to 36729 (mobile carriers are not liable for delayed or undelivered messages).

  1. ENTRY VIA TEXT: We want to make it easy for people to enter our contests, but by offering text entry, the only thing we know about you (if your entry is chosen) is your cell phone number. When you submit a keyword via text, you’ll get an automated response asking you to PLEASE REPLY BACK with your name and hometown. You only need to do this once per contest period. This way, if your entry is selected, we can search for your message and find your name and hometown to announce on TV. Please note that when you reply with your name and hometown, you will get a second automated text message, which you should ignore. To be eligible for the second place drawing on March 1, you must have responded to our text request for your name and hometown. If an entry is drawn and we do not have this critical information, we will draw another entry until we get one with name and hometown. This is not applicable for people who enter via the WBAY Rewards Club, as name and hometown will already be included with your online submission.

  1. WHO IS ELIGIBLE? At the time of contest entry, contestants must be at least 18 years of age and live within WBAY-TV’s viewing area. Employees of Furnitureland, WBAY-TV, Gray TV, competing television stations, cable, and satellite companies, and their immediate families (spouses, parents, children, siblings, and their respective spouses) are not eligible. If you are announced as a daily winner but do not meet these eligibility rules, your daily prize will be forfeited; you will not be a finalist for the grand prize; and no replacement name will be drawn. If you are announced as the $5,000 winner but do not meet these eligibility rules and/or someone in your household was a finalist for the grand prize, your prize will be forfeited and another entry will be drawn (until an eligible second place winner is found.)

  1. Viewers will have until 4 p.m. each day to register the keyword for the previous day’s Action 2 News at Six and Action 2 News at Ten keywords and the current day’s morning keyword. Viewers do not need all three keywords to be eligible; each correctly entered keyword is a valid entry, and registering more keywords increases your chances of winning. If for any reason a regularly scheduled newscast does not air, that keyword will simply not be given out. The daily winner will be chosen from keywords submitted for the other newscasts from that keyword entry time period. For example, if Action 2 News at Six didn’t air because of national breaking news, there would be no 6pm keyword. The daily winner would be selected from the Action 2 News at 10 and Action 2 News This Morning keywords.

  1. Each day, one winner with the correct keyword will be randomly chosen from all of the entries received for that daily drawing and announced during ACTION 2 NEWS AT SIX (or ACTION 2 NEWS AT 5:30 on Sundays) starting Monday, January 30, 2017, and continuing through Tuesday, February 28, 2017.

  1. Odds of winning a $200 gift certificate are determined by the number of entries submitted for that day. Odds of winning the $5,000 second place prize are determined by the number of ALL entries received during the duration of the contest -- between 5:30 p.m., Sunday, January 29, 2017, and 4 p.m. Tuesday, February 28, 2017. Odds of winning the Grand Prize are approximately 1 in 30.

  1. Each winner will be notified by telephone or email. In the unlikely event a winner cannot be contacted or a finalist is determined ineligible during the contest, the qualifying spot will not be replaced and the odds of winning are increased. WBAY-TV is not responsible for errors, problems, or difficulties in the contest including, but not limited to, internet or phone service. WBAY-TV will make reasonable attempts to contact finalists; however, if information is missing or incorrect and/or we cannot make contact to verify eligibility within five (5) business days of their entry being chosen, the qualifying prize will be forfeit and the viewer will not be eligible for the grand prize. Because the eligibility of all finalists must be verified before the grand prize drawing, if any daily winners selected the final contest week (after February 21) cannot be contacted by 8 p.m. Tuesday, February 28, 2017, they will not be entered into the grand prize drawing.

  1. Limit one Grand Prize finalist per household. Finalists and members of their households are not eligible for the $5,000 prize. (In the unlikely event a finalist or a member of a finalist’s household is chosen among all eligible entries for the second place prize, a new entry will be drawn.)

  1. No purchase is necessary to enter.

  1. This contest may be discontinued or rules changed at any time without notice. This contest is conducted by WBAY-TV whose decisions are final on all matters.

  1. Prizes are non-transferable and may not be substituted by the winner. Prizes will be forfeited if the winner is determined to be ineligible. A prize may be substituted by WBAY-TV in the unlikely event that it is unavailable due to circumstances beyond our control. Gift certificates may be used to purchase anything sold by Furnitureland. Gift certificates cannot be applied to previous purchases, and if the entire amount of the gift certificate is not used, no cash value will be returned for the unused portion.

  1. The grand prize winner and the second place winner must each show proof of identification, sign a standard station release form, and provide WBAY-TV with their Social Security number for tax purposes, as they will receive 1099 forms. By accepting prizes, winners grant WBAY, Furnitureland, and their subsidiaries, affiliates, sales representatives, distributors, and advertising and promotional agencies (“sponsor and its agents”) the right to use and publish their proper name, city/state of residence, and likenesses for advertising and promotional purposes online, in print, and in any other media worldwide in connection with the contest, without limitation and without additional compensation, except where prohibited.

  1. Winners agree that WBAY-TV, their sponsors, agencies, and affiliates have no liability in connection with the acceptance or use of any prizes awarded in this contest.

  1. These rules are available at the WBAY-TV studios located at 115 South Jefferson Street, Green Bay, Wisconsin, 54301, or online at

  1. Upon completion of the contest, a complete list of winners will be available on the WBAY Rewards Club website and/or upon written request to WBAY-TV.

  1. Void where prohibited.