Green Bay's Hotel Northland to become a Marriott property

Published: Feb. 20, 2018 at 7:30 PM CST
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When the historical Hotel Northland in downtown Green Bay opens this summer, it could be under the banner of an international chain of hotels.

Mayor Jim Schmitt tells Action 2 News the Northland will be part of Marriott Internatlonal's signature series, The Autograph Collection.

The Autograph Collection is a chain of Marriott's "hand picked" boutique hotels heralded for uniqueness, craft, and connection to the community, according to


Mayor Schmitt said, "We’re delighted to learn that the Marriott signature brand is looking into an agreement with the Hotel Northland. And that really positions this property where we want it to be."

The mayor says the Hotel Northland receiver, Paul Swanson, needs to approve this, but doesn't expect that to be a problem.

"I think in the next couple weeks, if not sooner, this would get approved and we would get working on it," he says.

Mayor Schmitt says the Hotel Northland will keep its name, and the integrity of the original project.

"This has taken a long time, but we never wavered on where we started as a historical, four diamond, just classy hotel in downtown Green Bay," Schmitt said.

Though the paperwork isn't completed, the Green Bay Area Visitors and Convention Bureau welcomed the news.

"From a convention and visitors bureau standpoint, it’s great news. They really need it because a brand franchise like that, visitors are loyal to Marriott. They need that connection to a brand, especially coming out of the gate," visitors bureau president Brad Toll said.

Action 2 News will continue coverage of this developing story.