JOB OPENING: Campaign Manager

Published: Jun. 28, 2022 at 4:00 PM CDT|Updated: Jun. 28, 2022 at 6:36 PM CDT
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GREEN BAY, Wis. (WBAY) - WBAY is seeking a Campaign Manager that will be responsible for strategizing, implementing, and reporting on integrated media campaigns. The Campaign Manager will work closely with clients and AEs to help to deliver positive results.

You will also be responsible for managing complex digital campaigns and then condensing that complex campaign down into a story of results produced for the AEs to share with clients. Please note, the primary job responsibilities include -- but are not limited -- to the duties listed here.

Apply online at Gray.TV/careers. On that site, click the “Apply Now” button in the upper right corner to upload your resume, cover letter and references.

Qualifications and Requirements:

  • A curious mind and precision in your work are the main requirements.
  • Translate AE requests into results-driven campaigns
  • Graphic design skills or an eye for graphic design
  • Video content production skills
  • Knowledge of Google Analytics, GA4 experience helpful
  • Data Analytics experience
  • Understanding of Social Media Platforms
  • Understanding Business/ads/events/commerce/etc managers for social media platforms
  • Create Content for Social media outlet and distribute content
  • Google AdWords platform experience
  • The Ability to Develop Reports THAT TELL A STORY on media campaigns
  • Google tag manager event tagging experience
  • Troubleshoot campaign metric data and find solutions
  • Simplify information for distribution
  • Marketing technology experience: CRMs, email systems, etc.

If you feel you’re qualified and want to work with a great group of people, come join our dynamic team. Apply online at Gray.TV/careers. On that site, click the “Apply Now” button in the upper right corner to upload your resume, cover letter and references.

About WBAY:

WBAY-TV is the market-leading, ABC affiliate in Green Bay, Wisconsin. The station has received Edward R. Murrow Awards each of the past four years, including Overall Excellence. Our news department produces 36 hours of news each week. is the number one news and information website in all of Northeastern Wisconsin.

About Gray Television:

Gray Television is a leading media company that owns and operates high-quality stations in 113 television markets that collectively reach 36 percent of US television households. We constantly strive for excellence. Through upgrading to the latest technology and seeking new ways to stay on top in our markets, we focus on training and development of the best and brightest employees in the business.

Gray Television provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Gray Television complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. Gray Television expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.

As a condition of employment, Gray Television will require that newly hired employees, whether part-time or full-time, be fully vaccinated against the coronavirus by the first workday to the extent permitted by applicable law unless you qualify for a medical or religious accommodation.

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