The first ever breakup gift registry founded by two Green Bay women
GREEN BAY, Wis. (WBAY) - We’ve all had to buy something off a gift registry for a wedding or baby shower, but now two Green Bay women have launched a different kind of registry.
The first of its kind, a gift registry company that caters to people going through breakups, separation and divorce, just moved into the Urban Hub in Downtown Green Bay.
“There was this light bulb moment of wait, if we do this for babies, why don’t we do this for breakups? And at that point, I think Beth just commented ‘breakup registries should be a thing,” said Eliza Cussen, co-founder and co-CEO of Divorcist.
Two years ago, an idea popped in Eliza Cussen and Beth Paulson’s head, and on March 1st for Women’s History Month, they launched their startup called Divorcist.
“She’s got a 2-year-old daughter, I’ve got a 7-year-old son. It’s really important for us that they see us as perfectly capable, not afraid, brave women being bold, going out and thinking of something and starting it, and following through,” said Beth Paulson, co-founder and co-CEO of Divorcist.
Both are mothers, one married and one divorced.
“We’ve built the site that I needed 5 years ago when I was going through my divorce. And we just hope that so many other people will be able to learn from that and benefit from the experience of the community of Divorcist,” said Paulson.
They received a grant through Blueprint Green Bay, an accelerated program of the Greater Green Bay Chamber.
“We’re just trying to show the rest of the country that you can start a business, start a major multi-million dollar tech enterprise in a Green Bay way,” said Cussen.
On Divorcist’s website you can start a cash fund, find helpful information, and start a registry from about 65 products like silverware, towels, pots and pans, and yoga mats.
One thing that makes Divorcist unique is the security features that they’ve built into the product.
“You can never use our registry to find where someone lives. And obviously for people in, people leaving or trying to leave abusive relationships that’s everything, that could be life saving,” Cussen said.
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