INTERVIEW: Discover Green Bay

Published: Jul. 22, 2021 at 5:29 PM CDT
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GREEN BAY, Wis. (WBAY) - After more than 52 years in business, the Greater Green Bay Convention & Visitors Bureau is overhauling its brand. It now goes by the name “Discover Green Bay,” which admittedly is a lot easier to say.

The new logo, in the colors of green and gold and blue, features a football blended with a wave of water, what the agency calls the “waveball.”

Discover Green Bay president/CEO Brad Toll talked with our Jeff Alexander on Action 2 News at 4:30 about the reasons for the change, and whether the approach to promoting tourism in the Green Bay area has changed, too.

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