Appleton’s Red Lion Hotel Paper Valley to rebrand as Hilton hotel
APPLETON, Wis. (WBAY) - A downtown Appleton landmark is undergoing a rebrand.
The Red Lion Hotel Paper Valley will soon be known as the Hilton Appleton Paper Valley.
“After a property refresh, the hotel will open its doors under Hilton’s flagship brand in late 2021,” reads a statement from Hilton Hotels & Resorts and Driftwood Hospitality.
The hotel will be operated by Driftwood Hospitality Management out of Appleton. It will be a Red Lion until the Hilton conversion later this year.
As Action 2 News reported in 2019, the Red Lion Paper Valley Hotel fell behind on room tax payments. Those room taxes have funded a number of high-profile construction projects, including the Fox Cities Exhibition Center.
The exhibition center is attached to the hotel and the city has a contract with the hotel to manage it.
At the time, the manager told Action 2 News the room tax was tied up in legal proceedings after the hotel’s corporate owner, Inner Circle Investments, filed for Chapter 11 bankruptcy.
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