NFL nearly doubles TV deals: Amazon gets Thursday games; two Super Bowls will air on WBAY
The NFL will nearly double its media revenue to more than $10 billion a season with new rights agreements announced Thursday, including a deal with Amazon Prime Video that gives the streaming service exclusive rights to “Thursday Night Football” beginning in 2022.
The league took in $5.9 billion a year in its current contracts.
Amazon has partnered with the league to stream Thursday night games since 2017, but it will take over the entire package from Fox.
Games will continue to air on CBS, Fox, NBC and ESPN, while ABC will have a limited schedule of games as well as returning to the Super Bowl rotation (two games) for the first time since the 2005 season. Under the deal, the Super Bowl will air on ABC stations, including WBAY, in 2026 (Super Bowl LX) and 2030 (Super Bowl LXIV).
The agreements include more opportunities to “flex” games, garnering a primetime audience with Sunday Night Football or Monday Night Football.
According to a statement from the NFL:
ABC/ESPN: Monday Night Football, cable’s most-watched series, will air on ESPN and stream on ESPN+. Additionally, ABC acquires the rights to two Super Bowls and exclusive regular season games, which will also stream on ESPN+. ESPN+ subscribers can stream one International Series game on an exclusive national basis every season.
Amazon: The NFL’s first all-digital package. Thursday Night Football will appear exclusively on Amazon Prime Video.
CBS: American Football Conference (AFC) Sunday afternoon games will broadcast on CBS stations and stream live on Paramount+.
Fox: Stations will carry National Football Conference (NFC) Sunday afternoon games, also streamed on Tubi.
NBC: Sunday Night Football will be simulcast on NBC stations and stream on its Peacock service. In addition, a select number of NFL games will be streamed exclusively on Peacock.
NFL Network: The television home of the NFL will continue televising a select schedule of exclusive NFL games.
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