#ALSIceBucketChallenge is a huge success - WBAY

#ALSIceBucketChallenge is a huge success

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It's all over Facebook, and now it's the talk of the town, since the Packer's Aaron Rodgers got involved in the ALS Ice Bucket Challenge. It's a viral social media challenge to raise awareness and research funds for ALS, more commonly known as Lou Gehrig's Disease.

Everybody's talking about it, and that's exactly the point.

Diane Fergot, Wisconsin ALS Association Care Services Coordinator says,  "I think it causes people to say, well what is this ALS? And then maybe look a little bit further into it and realize how devastating it is and how difficult it is."

But even more importantly, the national ALS Association reports $4 million in donations since July 29--just two weeks ago.

"I mean I think about the efforts that not just our organization but other organizations work 12 months out of the year to try to encourage people to donate," says Fergot. "And then something like this that -- who knew -- comes up, and it's very exciting to see."

You can see it all over Facebook; but in the case of the Ice Bucket Challenge, it's not just how many you see, but also who you're seeing. That's why Aaron Rodgers' video made such a difference.

Social Media Expert Aaron Barrett says celebrity impact is simple: they just reach more people.

"We have significantly fewer people that follow us, compared to what Aaron Rogers does," says Barrett, Marketing Instructor at Fox Valley Technical College.

But Barrett says the Ice Bucket Challenge worked so well because it was fun and direct. 

"When you're looking for things to go viral and get the word out, be short," he says. "Be quick and to the point. And in this case, they had some fun with it, and it's really working well."

It's working so well that it's reaching beyond the average Facebook user and generating millions of dollars for a good cause.

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