Appleton's popular downtown farm market is expanding.
Starting June 4th, a special midweek event will take place every Wednesday.
Vendors will set up on Washington Square.
That's right behind the City Center Plaza and across from Valley Transit. For people downtown there's no shortage of hype.
Bob Wall is one of the many vendors.
He also operates a downtown deli.
"It's huge for us. It makes our Saturdays during the summer awesome, and we're hoping for the same thing Wednesday afternoon and early evening as well," said Wall, who owns the Green Gecko Grocer and Deli.
The mid-week market will offer about 50 vendors compared to almost two hundred on Saturday.
The smaller size also brings a change in location from College Avenue to Washington Square. Unlike Saturday roads will not close on Wednesday.
"As you can see it's a beautiful green space and a nice opportunity for us to kind of expand our event layout in downtown. We're use to seeing events on College Avenue, Houdini Plaza, Jones Park. This is giving us yet one more opportunity to bring something exciting to downtown in a new spot," said Jennifer Stephany of Appleton Downtown, INC.
On peak weekends during the summer the farmer's market can attract up to 75 hundred people downtown. Organizers of the mid-week event hope to tap into some of that success.
Wall said, "I think the best part is that it's really a community activity. It brings people for a lot of different reasons to buy their produce, but also to socialize you know and to come and visit the downtown and all the other amenities we have down here as well."
The midweek market will run from 3:30pm- 7:30pm Wednesday thru the end of September.