Some call it a "hallmark holiday" -- but others know better.
"I'm married," said Peter Hampton of Ledgeview.
Either way it's big business for places like Schroeder's Flowers in Green Bay.
Ten flower designers started working on arrangements at 7 a.m. Thursday.
Meanwhile, the store is filled with customers trying to stay ahead of the game.
"We try to make something special every year. We've been married about 40 years now and so we try to make it special and keep some interesting things going on in our lives," said Dave Borchardt of De Pere.
"For deliveries, we probably do a couple thousand deliveries. That would be the two days combined," added Peggy Schroeder, the owner.
And what's Valentine's Day without chocolate?
Seroogy's in De Pere has more of a mixed crowd, snatching up some sweet treats.
"Actually I was just trying to find something different to do to show my love and appreciation to my children," said Becky Voelker of Chilton.
Preparations are made for Valentine's Day after Christmas and chocolatiers make and package fresh chocolate daily.
"We're very busy today and expect to be busy all day tomorrow. Valentine's is our third busiest holiday of the year," said Marjorie Hitchcock of Seroogy's.
No matter what you plan on doing for your sweetheart this Valentine's Day, those in the business of love have once piece of advice -- don't wait until the last minute.
Wednesday, August 27 2014 10:28 AM EDT2014-08-27 14:28:44 GMT
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