"We're actually asking for action from our blood donors to come out and donate at this time," Montriesia Gourrier said, a donor recruitment representative for the Northeast Wisconsin chapter. "If there's anytime time to donate, it would be now."
Beyond that, the Red Cross is pleading for a diverse pool of donors.
As part of February's Black History Month, they're reminding donors complications are far less likely for people receiving blood from the same ethnicity.
"What that can mean for a patient is that when they receive a blood product, that is someone from the same ethnic background, they may actually have less of a physical reaction to that blood transfusion," Gourrier said.
Saturday's blood drives kick off a number statewide this month.
The Red Cross hopes it will help decrease the shortage.
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