Brown County's Red Kettle Campaign $400,000 from Reaching Goal - WBAY

Brown County's Red Kettle Campaign $400,000 from Reaching Goal

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Brown County -

The Brown County Salvation Army says it's about $400,000 dollars behind on its goal for this year, with just three days of its Red Kettle Christmas campaign to go.

Officials talk about the biggest missed opportunity to receive donations and how you can still help. 

On on his way out of Green Bay's west side Walmart, Joseph Sanders dropped a dollar into the red kettle.

His $1 bill turns into $2 thanks to Wisconsin Public Service, which is matching donations up to $5,000 on this Christmas Eve.

"It makes you feel better as a human being when someone is positive," says Sanders about why he's giving. "And they're very positive about the community and it goes on great."

The Brown County campaign could use all the help it receives.

It's collected about $750,000 since the start of the campaign this season, even getting a couple generous $1,000 checks.

But the total is far from the $1.15 million goal.

"That's an astounding amount of money, but when you contemplate the thousands and thousands and thousands of people every year here in Brown County, we're giving free food, we're providing hot lunches, we're paying utility bills," says Major Donald Kincaid. "It takes a significant amount of money to provide the social services that The Salvation Army and this community wants to give back."

Kincaid says one of the easiest ways to miss out on donation opportunities is to leave a kettle stranded.

"The problem we're having at this location here at Walmart today is our volunteers didn't show up and so seldom do people put funds into the kettle if there is no one standing and ringing the bells," he said.

Action 2 News also stopped by the red kettle located at Cabela's in Ashwaubenon.

Every couple of minutes, the volunteer bell ringer is thanking donors.

The Salvation Army says when a kettle is staffed, donations average $40 to $70 dollars an hour.

When a kettle has no volunteer, donations average a mere $3.50 an hour.

Last year, the Christmas campaign was short $100,000 of its goal. The Salvation Army had to cut back services provided through its programming.

The kettles will remain at more than 50 locations through December 28.

Volunteers are still needed. You can call The Salvation Army Bell Office at (920) 884-3077 or visit here to sign up.

If you're interested in giving, but not venturing outside, you can text "feedtheneed" followed by the donation amount to 80888 to make a donation using a credit card.

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