Anti Drunk Driving Billboard is Back - WBAY

Anti Drunk Driving Billboard is Back

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Fox Valley -

Less than a year after a Fox Valley couple stepped back from a foundation they created to remember their son, the community has come forward with money to help keep the foundation's mission alive. Tom and Terri Goudy created "Plz Give the Keys" after their son and two friends were killed by a drunk driver, going the wrong way on highway 41, in 2009. And now, once again, the foundation's mission will be hard for drivers on Highway 41 to miss.

The faces of Paige Riley-Berg, Sam Goudy, and Arielle Lewandowski hang in the Brown County Sheriff's Office, a reminder of three young lives lost to a drunk driver.

"I can't believe that's four years ago already," says Captain Randy Schultz with the Brown County Sheriff's Office. "We look at it, we're coming into the holidays and all of public safety is saying the same thing please be careful because we don't want to bring that message to another family and especially not into the holidays. No doubt about it."

To get that message across, an anti drinking and driving billboard along Highway 41 northbound near Wrightstown is back. Originally installed in August of 2011, the billboard stayed up until last April when Sam Goudy's parents made the tough decision to step back from the foundation they created in their son's memory. Then, just this week, with the help of a monetary donation from Thrivent Financial, a commitment to help by Jag Outdoor Advertising who owns the space, and the blessing from Tom and Terri Goudy, the message reappeared.

"The mission that the Goudy's have is both timeless and profound, especially this time of year during the holidays it's important to continue to make people aware to make better choices when they choose to drink and drive," says Deb Polster from Jag Outdoor Advertising.

Those in law enforcement say it's a choice to not drink and drive, and they want drivers to know the story behind the billboard.

Says Captain Schultz, "They hit home. We saw it and we heard it from the public and it was such a unique way to get that message across that we have to stop this."

The plan is to keep the billboard up as long as possible.

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