La Haise, who's a former police officer in California, says he's not a "crazy doomsday prepper" as he shows off his "award-winning bug-out-bag" with a laugh.
"I'm not prepping for the apocalypse, the zombie apocalypse or anything like that," LaHaise said. "Could it happen? Maybe. Will it? Probably not. Makes a good story line, but I'll be prepared if it does."
He assembled a small sampling for our visit.
He's got a binder with every contact under the sun.
"Lawyers, like I said gas companies, electric companies, insurance companies," La Haise said.
There's what preppers call their bug-out-bags, enough to survive on for 72 hours.
"Firearms?" he said. "Yea, it's definitely a part."
Then there's the food -- enough to last days, months, some even years.
"If a wide-scale incident happened, you only have so many police," La Haise said. "We only have so many firefighters. We only have so many resources."
Initially we thought we'd find Wisconsin preppers alone in the countryside.
But what we quickly discovered, many of them live in cities and neighborhoods.
And you may not know it since many of them don't talk about it.
Where many do talk, though, is online - a forum providing anonymity and opportunity.
The Fox Valley Preppers group has 83 members, nearly 150 in Madison's group.
There's moms, people prepping because of politics or a simple love of the outdoors.
But the common threads are an economic collapse and mistrust in the government.
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