Thank you for your interest in advertising with WBAY.com. Contact us today to find out how we can incorporate your initiatives in ways that only WBAY-TV and WBAY.com can achieve.
WBAY can extend your brand with interactive content that goes beyond TV to allow the viewer a more in-depth, personal experience. We'll work with you to develop customized messages and opportunities to unite with some of television's best properties.
To find out more about our site and advertising opportunities contact Brian Teeters at (920) 438-3370 or email firstname.lastname@example.org.
WBAY.com's ad delivery management system is DoubleClick. Ad rotation is subject to availability.
Please discuss with your sales representative the plusses and minuses of targeting
Five Ways to Display Multiple Messages
If you want to run multiple ads of the same size in the same campaign, we can schedule them to rotate the following ways:
Below are general guidelines for advertising specifications:
|File Size (in kilobytes)
|Spotlight||300 x 250||16
WBAY.com can use JPEG, GIF and animated GIF, and Flash.
Mobile devices and tablets and the Expanding Pencil Ad Open/Closed must be JPEG or GIF; they cannot use Flash.
See Flash (SWF) requirements below.
We recommend submitting a JPEG or GIF back-up image with SWF creative for those web users without Flash.
||320 x 50||13
|Leader||728 x 90||20
|Banner||468 x 60||12
|In-story||180 x 150||12
|Menu Button||92 x 28
|Headline Box Sponsor||94 x 19||8||10|
|Pencil (no pushdown)
||850 x 30||34||99.6|
|Pencil Ad Closed**
||850 x 30||34
|Pencil Ad Open**
||varies by height
|Pre/Post roll video+||320 x 240||MOV (Quicktime) or WMV (Windows Media) format.
10-:15 for pre-roll / :30 max. for post-roll
* Maximum size only applies to graphics hosted on WBAY.com's servers
** Two graphics are required for an expanding Pencil Ad. Height of the second ("open") graphic can be anywhere between 30 pixels and 400 pixels.
+ Video requirements apply to ads hosted on WBAY.com's servers. WBAY.com's video player is compatible with VPAID and Google IMA SDK standards to serve video by third-party tags.
Flash Ad Requirements
Pre/Post roll Video
Third-Party Hosting and Rich Media Ad Vendors
Special instructions for expanding ads (except pencil ads)