DE PERE, Wis. (WBAY) -- The streets of De Pere were full of runners heading for the finish line, not for the gold, but for that rich, creamy chocolate melt-a-way bar.
This year marked the 14th annual Seroogy's Valentine Run and Walk.
Every year more than 1,500 people participate in the sweet event.
Organizers say no matter what the weather is like, everyone finishes the race with a smile on their face and a Seroogy's chocolate bar in hand.
The run is also a fundraiser for the St. Norbert Social Action Committee. The group helps people in need across the state.