ASHWAUBENON, Wis. (WBAY) - Black Friday shopping is underway and stores are putting out what they're calling some of their best deals of the year.
An estimated 69 percent of Americans will do some shopping over the four-day Thanksgiving holiday.
While some shopped on Thanksgiving or wait until Cyber Monday, the National Retail Federal says Black Friday still stands above them as the busiest shopping day of the year.
We were at Cabela's when the doors opened at 5 a.m., when 700 shoppers who stood outside in line despite the cold were the first ones in to snag a good deal.
When you see so many deals, it can be hard not to want to grab everything on the shelves. But this day can cost a pretty penny if you're not careful.
"You want to get a budget. You want to have a list of who you are buying for gifts for, what you intend to buy, how much you intend to spend. And whether you are at home by your computer or in the stores, take that with you. That is your guide in and out of stores, gets you in and out quickly. So you don't overspend and you don't purchase something for yourselves, which is a bad habit," Kevin Klug, an income planner at Secure Retirement Solutions, said.
Another piece of advice is to figure out what you intend to spend and bring it in cash. It forces you to stay in your budget, and you won't face months of credit card interest. Though hang on tightly to it through the crazy crowds.
Klug says if you're not sure about an item, do some homework.
"In regards to what you should and shouldn't buy, you want to do your research on it. If you are buying a big ticket item like a laptop or tablet or something like that, I go online and look at the reviews and see what some of the other consumers are saying about that."
Experts also say watch the discounts, especially with electronics.
"Be aware you get what you pay for. If you are buying a tablet that has a low cost or low price, versus something that is name-brand, maybe you look at using the extended warranty in some cases."
The Better Business Bureau of Wisconsin also suggests you ask for gift receipts and save any warranty information so you can pass that along to the gift recipient.